Hi, we’re Clarissa and Kristy! We are two middle school friends from Jakarta, Indonesia who grew up dreaming of building a fashion brand together. Ten years later, we turned that dream into reality. So She Did is a reflection of our journey, shaped by growing up side by side and turning a shared dream into reality.
OUR BRAND STORY:
We founded So She Did in Jakarta in 2024, inspired by the quote “she believed she could, so she did.”
So She Did was built to make women feel confident. We wanted to create pieces that feel effortless yet intentional, designed to support real life beyond just special occasions.
Each collection is thoughtfully designed and locally made, focusing on clean silhouettes, comfort, and versatility. For us, it’s not only about how something looks, but how it makes you feel when you wear it.
At its core, So She Did is about those quiet moments of change, when you start showing up for yourself in small but meaningful ways.
OUR BRAND NAME:
“so she did” reflects confidence in motion. It’s about choosing yourself and feeling assured in how you show up every day.
OUR TAGLINE:
she believed she could, so she did
OUR DESIGN INSPIRATION:
We take inspiration from evolving trends and shape them into timeless, wearable pieces. Each design balances modern style with simplicity, made to last beyond seasons.
OUR PROUDEST MOMENT FROM OUR JOURNEY SO FAR:
Our proudest moment so far was collaborating with the Andersen Sisters for a denim collection. We hosted a couple of events and released it in two drops, and seeing how much people loved it made it a really special moment for us.
OUR VISION FOR THE FUTURE:
As we grow, we aim to bring So She Did beyond Indonesia. Expanding to Singapore marks our first step, and we’re excited for what’s ahead!
Follow So She Did on Instagram @soshedidofficial
