Hi, I'm Kavita and my co-founder is Sarida!
Our Benabaker team is based in Bangkok, Thailand. Before co-founding Benabaker with my younger sister Sarida, I worked in e-commerce, gaining experience in digital marketing, content creation, and consumer insights—skills I now apply to growing the brand.
I lead strategy, marketing, operations, and brand growth, while Sarida leads fashion design and styling, shaping Benabaker’s visual identity. She plays a key role in shaping the visual identity and creative direction, bringing our vision of timeless fashion to life through each piece.
Together, we complement each other’s strengths, balancing creativity with strategy. More than just sisters, we are partners who share the same goal of building a brand rooted in passion, purpose, and longevity.
OUR BRAND STORY:
Benabaker is a timeless fashion brand that transforms personal stories into thoughtfully crafted pieces for modern girls. Benabaker began with a simple yet meaningful connection between two sisters. The elder sister, who has always expressed herself through embroidery and art, created a handmade hat inspired by her younger sister’s love for butterflies. When the younger sister wore it, the piece quickly drew attention, sparking a realization—when people truly connect with something she created, design becomes more than just art.
This moment led to a deeper vision: to create clothing that resonates with girls who share the same lifestyle and aesthetic. What started with a single handmade hat gradually evolved into a collection of thoughtfully crafted pieces, from T-shirts to skirts and beyond—marking the beginning of Benabaker.
OUR BRAND NAME:
The name Benabaker originates from the founder’s nickname, “Bambena,” combined with “Baker,” symbolizing the idea of crafting and creating—much like baking something with care and intention.
A DESCRIPTION OF OUR BRAND:
Soft coquette pieces made to last beyond trends
OUR DESIGN INSPIRATION:
Each collection reflects the balance between the elder sister’s artistic vision and the younger sister’s sense of style. At its core, Benabaker creates timeless, wearable pieces designed with genuine intention—made to be loved and worn by the creators themselves.
OUR PROUDEST MOMENT FROM OUR JOURNEY SO FAR:
What makes us proudest is seeing our customers genuinely happy when wearing our pieces. It means so much to know that what we create becomes part of their everyday lives, not just something they wear once. We’re especially proud that our customers share and value the same vision as our brand—appreciating timeless, thoughtfully designed clothing over fast trends.
Beyond that, we’re grateful to have turned our passion into something far greater than we ever imagined. Seeing people connect with our work, embrace it, and use it to express their own styles makes everything even more meaningful. It’s not just about creating clothes—it’s about inspiring others to see and pursue their own sense of identity through what they wear.
OUR VISION FOR THE FUTURE:
Benabaker believes that clothing should be designed with genuine intention—created by designers who truly desire to wear the pieces themselves. Rooted in the philosophy of “heart-made fashion,” the brand blends timeless style with subtle touches of vintage and coquette femininity. By infusing each design with a sense of enduring vintage charm, Benabaker aims to create pieces that go beyond passing trends. The brand believes that clothing is more than just fabric—it is an emotional expression, a personal connection, and a reflection of identity. Through this approach, Benabaker seeks to offer garments that resonate deeply with the wearer, creating a lasting bond between the clothing and the person who wears it.
ONE THING YOU SHOULD KNOW:
Neither of us formally studied design, but we’ve always shared a deep love for it. What started as a passion has grown into something meaningful, allowing us to connect with people through what we truly love creating.
Follow Benabaker on Instagram @benabakerr
