I’m Claudia Setyohadi from Indonesia, founder of Clau Studios. I started this brand after years in content creation and brand collaborations, where I learned the power of storytelling and what women truly look for. Clau Studios is a reflection of my vision—built with intention, creativity, and a strong personal connection to everything we create.
OUR BRAND STORY:
I founded Clau Studios in late 2023 with my husband, who is also my business partner. Together, we’ve grown from selling 7 pairs a day to over 300. The brand was created to offer comfortable, versatile shoes that still feel elevated—designed for women who want to look effortlessly put-together every day.
OUR BRAND NAME:
“Clau” comes from my name, making the brand deeply personal. “Studios” represents a creative space—something beyond just footwear, where design and storytelling come together.
OUR DESIGN INSPIRATION:
Inspired by everyday life, travel, and women on the go. I focus on minimal, timeless designs with subtle statement details—pieces you can wear all day and still feel confident in.
OUR PROUDEST MOMENT FROM OUR JOURNEY SO FAR:
Growing from a small idea into a brand worn by women across multiple countries—and seeing it resonate beyond Indonesia.
OUR VISION FOR THE FUTURE:
To build Clau Studios into a globally recognized brand that proudly represents Indonesia, while continuing to create timeless, elevated everyday staples.
ONE THING YOU SHOULD KNOW...
We truly believe comfort should never compromise style—and every piece is created with that intention at heart.
Follow CLAU STUDIOS on Instagram @claustudiosofficial
