Hi, I’m Novie, originally from Jakarta, Indonesia. Before starting Poshture, I worked in the banking and finance industry—a very different world from fashion, but one that shaped my appreciation for precision, discipline, and attention to detail.
POSHTURE was founded by Novie The, Nina and Henny Lo, who came together with a shared passion for fashion and a vision to create something meaningful. Born from our own experience of searching for evening wear that felt truly elegant, sophisticated, and refined. Each piece is designed to make women feel effortlessly elegant, confident, and poised.
Three of us set out to build Poshture with a shared vision: to create timeless, sophisticated evening wear where thoughtful details, exquisite fabrics, and refined craftsmanship make every occasion feel a little more special.
OUR BRAND STORY:
Poshture was founded in 2016 with a vision to redefine evening dressing through a more elevated and sophisticated lens. We create refined pieces that celebrate intricate lace, exquisite fabrics, and meticulous craftsmanship, designed for women who appreciate understated luxury and timeless elegance.
OUR BRAND NAME:
The name Poshture is the combination of “posh” and “couture”: a meeting of posh elegance and couture craftsmanship.
OUR DESIGN INSPIRATION:
We find inspiration in everything around us—from art, architecture, and beautiful interiors to nature, travel, culture, and the women who wear Poshture. We are especially drawn to the beauty of intricate details, delicate lace, rich textures, and exquisite fabrics.
OUR PROUDEST MOMENT SO FAR:
We are proud of everything we’ve been through: the highs, the challenges, and everything in between. Every part of the journey has shaped Poshture into what it is today. But what makes us proudest is seeing women wear our pieces and feel genuinely happy, beautiful, and confident. That makes all the hard work worthwhile.
OUR VISION FOR THE FUTURE:
Our vision is to build a lasting brand that evolves with the times while staying true to Poshture’s identity and values. We want to remain relevant to modern women without compromising our signature sophistication, craftsmanship, and femininity. Most importantly, we hope to create pieces that make every woman feel beautiful, confident, and seen.
Follow POSHTURE on Instagram @poshture_official and check out their collection launching Thurs 20th Aug at 11am.
