PLEASED is a fashion brand from Thailand, founded by Thonvaris Duangumporn and Pongsapak Chaowanasai. We first met while studying Fashion Design at the Faculty of Fine and Applied Arts, where we discovered our shared passion for fashion, clothing, and the expression of femininity through the way we dress.
After graduating, we went our separate ways and worked for fashion companies and brands in Thailand, gaining experience in both womenswear and menswear. These experiences gave us an in-depth understanding of garment construction, sewing techniques, silhouettes, proportions, and sizing for different body types.
Although we worked at different companies, we continued to talk and exchange ideas about fashion. One day, we asked ourselves, “Why don’t we create a brand of our own?” That question became the beginning of PLEASED.
The brand began simply, with us selecting rolls of stock fabric from a warehouse and experimenting with them to create clothing for fun. What started as a small creative experiment gradually grew into a genuine commitment to building a brand that reflects our perspective on fashion and femininity.
We pay close attention to every aspect of a garment—from fabric selection, pattern development, construction, sewing techniques, and fittings to production and customer communication. As founders, we remain personally involved in every stage of building the brand.
This hands-on approach allows us to understand both our products and our customers’ needs, and to translate that understanding into feminine clothing with distinctive details that encourages each wearer to express confidence in her own way.
To us, the PLEASED woman cannot be defined by a single look or set of rules. She can be both soft and confident. She is drawn to romance but does not feel the need to conform. She enjoys combining familiar elements with unexpected details and chooses what to wear according to how she feels.
Follow PLEASED on Instagram @pleased____ and check out our collection.
