I’m Duong An Le from Vietnam and the founder of Lasuzie. Before starting this brand, I worked as a Sales Manager at a medical company. I’m currently building Lasuzie on my own, but I hope to one day meet a partner who shares the same vision and can grow this journey with me.
OUR BRAND STORY:
To Live, To Try, To Become.
I started Lasuzie in 2023, right when I was about to become a mother. It was a challenging time, but stepping into this new role gave me a different kind of strength. Little Olivia became my biggest motivation to begin, even when I felt like giving up. I’m still here, still choosing this path, and continuing with all the passion I have.
OUR BRAND NAME:
Lasuzie is a combination of Lula, Susu, and Rosie—my three little companions. Olivia is my daughter, but in a way, they are too. I knew Olivia would be my greatest motivation, but I was also afraid Su, La, and Sie might one day be forgotten as time passed. Lasuzie was born from that feeling, as a way to remember them and protect a dream I’ve carried since I was young. Through every difficult moment, they were always by my side. Rosie may have left in 2024, but she still lives on in Lasuzie.
OUR DESIGN INSPIRATION:
I’m inspired by the quiet strength of women. My designs balance softness and structure, using lace, silk, and gentle lines to create silhouettes that feel feminine, confident, and adaptable in every moment.
OUR PROUDEST MOMENT FROM OUR JOURNEY SO FAR:
What I’m most proud of is that I didn’t stop. I started Lasuzie at a very uncertain time in my life, and there were many moments I almost gave up. Continuing step by step, and choosing to keep going from such a personal place, means the most to me.
OUR VISION FOR THE FUTURE:
I want Lasuzie to grow into a brand that represents quiet confidence and feminine strength. Not something loud, but something that stays with you. I hope to create pieces women can wear through different moments of their lives, and slowly bring Lasuzie to more places while keeping its original spirit and identity.
ONE THING YOU SHOULD KNOW…
Lasuzie is deeply personal to me. It carries memories, love, and the process of becoming. I may move slowly, but every step is intentional, and everything I create comes from a very real place.
Follow Lasuzie on Instagram @lazusie.design and check out their collection.
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