We’re from Vietnam and started into.eight in our second year of university. As childhood friends of over 20 years, building something creative together felt natural. Sadie leads creative direction, while I, Harley, handle operations—though we constantly overlap, supporting each other across both sides of the brand.
OUR BRAND STORY:
At into.eight, “embrace your curves and edges” reflects our belief in the duality of a woman—soft and strong, feminine yet bold. We’ve loved fashion since we were young, and moving to the city for university only deepened that love, eventually pushing us to create pieces that felt true to who we are.
OUR BRAND NAME:
“Into” captures the passion we pour into our work, and “eight” is both our shared birth month and the infinity symbol turned sideways. Together, into.eight represents friendship, limitless creativity, and fashion without boundaries.
OUR DESIGN INSPIRATION:
We’re inspired by a woman’s many sides—tender and fierce, soft and sharp. Our designs aim to celebrate that complexity, creating pieces that feel confident, expressive, and unapologetically her.
OUR PROUDEST MOMENT FROM OUR JOURNEY SO FAR:
Realizing our pieces were chosen for milestones—birthdays, graduations, holidays, weddings—was a turning point. It showed us we weren’t just making clothes, but becoming part of women’s important moments.
OUR VISION FOR THE FUTURE:
We dream of bringing into.eight to more markets and more girls around the world, helping them feel seen and confident inside and out through what they wear.
ONE THING YOU SHOULD KNOW…
This photo is from the first day our very first physical store opened—a moment we’ll always remember as the day our shared dream became real.
Follow into.eight on Instagram @into.eight
