Hi, I’m Onticha Sawasdee, founder and creative director of Haffenden Kane.
Originally from Thailand, I built the brand independently from the ground up. What began as a personal interest in design has become a solo-led label focused on timeless, effortless womenswear.
OUR BRAND STORY:
Haffenden Kane is a contemporary womenswear brand creating timeless pieces for women who know their value.
The brand was created to design effortless, empowering wardrobe staples inspired by family heritage and a deep appreciation for craftsmanship and self-expression.
OUR BRAND NAME:
The name Haffenden Kane honours two women from the family who welcomed me into Australia, as well as my late great-uncle Victor Haffenden, a fashion designer whose work inspired my journey into fashion.
It represents heritage, gratitude, and the people who shaped my path.
OUR DESIGN INSPIRATION:
Our designs are inspired by the modern woman—her confidence, individuality, and daily life.
We focus on timeless, versatile pieces that balance ease with self-expression.
OUR PROUDEST MOMENT SO FAR:
Seeing the brand resonate with women. Every milestone, from launching collections to seeing pieces worn with confidence, reinforces why I started.
OUR VISION FOR THE FUTURE:
To grow Haffenden Kane into a globally recognised brand while staying rooted in thoughtful design, quality craftsmanship, and timeless style.
ONE THING YOU SHOULD KNOW…
Haffenden Kane is built by one person, inspired by many. Every collection is designed to help women explore and express who they are.
Follow Haffenden Kane on Instagram @haffenden_kane
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